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ACFA Member Logo Brand Style Guide

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GLEN2024/2025MEMBER LOGOSTYLE GUIDESUPPORT PROTECTPROMOTE

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Brand Values SUPPORT – our members with advice and guidancePROTECT – the interest of our membersPROMOTE – our members and our industrySUPPORT PROTECTPROMOTEP L - F C2024/2025 MEMBER2024/2025 MEMBERP L - MP L - F C  P L - M  FILE FORMATS:.png full colour or mono (black) transparent background.png reversed (white logo) with transparent background.jpg full colour or mono with white background print and web versionsMember logo including consumer enhancing text lock-upACFA also provides the Member Logo including a consumer enhancing text lock-up. The purpose of the text is to assist you in building consumer confidence, identifying your business as a member of the industry Association.Member logoFinancial Members may use the ACFA Member logo to identify their membership of the Association.SUPPORT PROTECTPROMOTETIP: If in doubt, contact [email protected] for guidance.How to use the Logo:ACFA and members are proud of our logo. Following the below guidelines to ensure it always looks its best.• Logo must be kept in its original form, do not manipulate the logo.• Don’t animate or distort it in anyway. This includes applying overlays and blurring.• The full colour logo should be used on white backgrounds. The logo is available in ‘reverse’ white with transparent background to be used on dark coloured backgrounds.• The orientation and composition should remain as is.• Do not use the ‘A tick’ portion of the logo without the accompany words.• The membership year must always be used with the logo and text.• You may link the logo to ACFA’s website - homepage: www.acfa.net.auYES NO

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Brand Values SUPPORT – our members with advice and guidancePROTECT – the interest of our membersPROMOTE – our members and our industrySUPPORT PROTECTPROMOTEP L - F C2024/2025 MEMBER2024/2025 MEMBERP L - MP L - F C  P L - M  FILE FORMATS:.png full colour or mono (black) transparent background.png reversed (white logo) with transparent background.jpg full colour or mono with white background print and web versionsMember logo including consumer enhancing text lock-upACFA also provides the Member Logo including a consumer enhancing text lock-up. The purpose of the text is to assist you in building consumer confidence, identifying your business as a member of the industry Association.Member logoFinancial Members may use the ACFA Member logo to identify their membership of the Association.SUPPORT PROTECTPROMOTETIP: If in doubt, contact [email protected] for guidance.How to use the Logo:ACFA and members are proud of our logo. Following the below guidelines to ensure it always looks its best.• Logo must be kept in its original form, do not manipulate the logo.• Don’t animate or distort it in anyway. This includes applying overlays and blurring.• The full colour logo should be used on white backgrounds. The logo is available in ‘reverse’ white with transparent background to be used on dark coloured backgrounds.• The orientation and composition should remain as is.• Do not use the ‘A tick’ portion of the logo without the accompany words.• The membership year must always be used with the logo and text.• You may link the logo to ACFA’s website - homepage: www.acfa.net.auYES NO

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Colour PaletteSUPPORT PROTECTPROMOTECMYK: 0 / 51 / 100 / 0RGB : 245 / 145 / 49HTML: F59131PANTONE®144CPPANTONE®2014CPPANTONE®7527CPPANTONE®7527CP 60%PANTONE®425CPCMYK: 0 / 51 / 100 / 26RGB : 190 / 113 / 35HTML: BE7123CMYK: 3 / 4 / 14 / 8RGB : 226 / 220 / 204HTML: E2DCCCCMYK: 7 / 6 / 12 / 0RGB : 235 / 231 / 221HTML: EBE7DDCMYK: 48 / 29 / 26 / 76RGB : 48 / 60 / 65HTML: 303C41